Alberta is seeking to attract workers to the province from Ontario to fill needed jobs in skilled trades.

In a statement to the media, the provincial government says, “Alberta is the best place in Canada to live, work and raise a family, and the new Talent Attraction Campaign is designed to tell that story.

It will highlight the many cost-of-living, career and lifestyle advantages of living in Alberta, including:

The highest average wage and lowest taxes in the country

Housing in a major city at a lower cost

Shorter average commute times to work

Career opportunities in new and growing industries

easy access to world-renowned mountain parks for year-round hiking, skiing and biking and more than 300 days of sunshine a year.

This diversity means job seekers have more opportunities to expand their skills and succeed in their chosen field.

The $2.6 million campaign will run in social media and other digital spaces, radio and high-traffic venues in Vancouver and Toronto. It will launch in two phases: phase one now and phase two in mid-September, with additional exposure tactics in both markets.

Alberta’s vacancy rate is also high, with more than 100,000 open jobs, and 78% of businesses in the province report shortages limiting their ability to meet demand.

Between December 2021 and July 2022, employment in Alberta increased by 68,200 jobs, compared to a growth of 47,800 in Ontario and 45,400 in British Columbia, despite a higher population.

Alberta workers continue to have the highest earnings of any province.